Friday, October 8, 2010

Honda Civic spec commercial

Honda Civic spec commercial from Mu-Ming Tsai on Vimeo.

A Spec Honda Civic commercial I did. Honestly, it was my love letter to Honda and my beloved Civic. A note from my classmates whom I screened the commercial too was that I was fetishizing the car, which I took as a compliment. I think maybe its from my love of industrial design that I really look at the details of my surrounding objects; which is good for making a commercial because it's all about making stuff look sexy and desirable. Although I love narrative filmmaking, I'd love to be a commercial director. I believe although it's really about selling the product, but at the same time how to put your personal soul into the beauty of piece.

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