Saturday, October 9, 2010

Carwash: A 60 Second Documentary

Carwash- A 60 second Documentary from Mu-Ming Tsai on Vimeo.

And this is the documentary version of the car commercial which I turned in for a documentary class. I was debating about whether to put logos in since it was a documentary, but I figured it's personal so I left them in. It's interesting to put the same footage into two different contexts.

Friday, October 8, 2010

Honda Civic spec commercial

Honda Civic spec commercial from Mu-Ming Tsai on Vimeo.

A Spec Honda Civic commercial I did. Honestly, it was my love letter to Honda and my beloved Civic. A note from my classmates whom I screened the commercial too was that I was fetishizing the car, which I took as a compliment. I think maybe its from my love of industrial design that I really look at the details of my surrounding objects; which is good for making a commercial because it's all about making stuff look sexy and desirable. Although I love narrative filmmaking, I'd love to be a commercial director. I believe although it's really about selling the product, but at the same time how to put your personal soul into the beauty of piece.